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ReBranding by Yiying Lu

Selective Branding ReDesign Projects

About Yiying Lu

The Dumpling Emoji

Official Emoji Design

Lifting A Dreamer (aka. Twitter Fail Whale)

Digital Art & Social Media Icon

Conan O’Brien Pale Whale

Digital Illustration & Social Media Advertising

Disney Shanghai Recruitment Campaign

Marketing Campaign, Advertising, Illustration

First Hand-Painted Water Color QR Code

Hand Drawn QR Code Illustration & Process

Microsoft Surface Pro Art Project

Illustration, Gif, Stop Motion Animation

Marketing Campaign: Expedia at SXSW

Illustration, Advertising, Branding

Twitter Capacity Team Logo

Logo, Illustration, Apparel Design

Yes & Yes Yes 003

Logo, Art & Illustration

SXSW Interactive Festival Big Bat Art

Digital Illustration

Animalyser Branding

Branding, Logo & Visual Style Guild

ReBranding: Home 789

Bilingual Branding, Logo, Visual Style Guide

ReBranding: Wasabi Warriors

Re-Branding, Illustration & Packaging Design

Sea Dreams Mask Design

Hand Generated Illustration & Product Design

MatchStick Branding

Branding, Logo, Icon & Visual Style Guide

Yes & Yes Yes 002

Logo, Art & Illustration

Visually SXSW 2014: Content is KING

Marketing Campaign, Advertising, Branding

ReBranding: BidAway

Branding, Logo & Visual Style Guide

Shorty Awards Mascot & Branding Expansion

Art, Illustration, Branding Campaign

Grumpy Cat​ Art for Mashable

Impromptu Illustration, Art for Social Media

ReBranding: Nanotek

Re-Branding, Logo, Icon & Visual Style Guide

ReBranding: Nootie Pet

Branding, Illustration & Packaging Design

ReBranding: Whispa Music

Re-Branding, Logo, Icon & Visual Style Guide

ReBranding: NaviSens

Re-Branding, Logo, Icon & Promotion Accessories

ReBranding: Mashgrams

Re-Branding, Logo, Promotion & Style Guide

ReBranding: Wonder of Science

Re-Branding, Logo, Font Design & Illustration

Inaugural YxYY Theme Art

Illustration, Fine Art Print, Apparel Design

Twitter IPO Hippo

Art for Social Media

MuckRack Overwhelmed Octopus

Illustration, Art for Social Media

Success Loch Ness

Art for Social Media

Pocket Guide of Sydney Australia

Illustration & Print Design

Smashing Animals Illustrations

Illustrated Animal Friends Smashing Book #2

Dog Poo Graphic Project

Art Direction & Ambient Graphic Design

Anglerfish: Deep Oceans Exhibition

Digital Illustration & Wall Art

UTS International Booklet & Pocket Guide

Illustration, Typesetting & Book Design

Meets Obsession Fashion Illustration

Hand Drawn QR Code Fashion Illustration

The Extra Ordinary Book

Art Direction, Photography & Book Design

Laughing Squid 15th Anniversary Art

Illustration

Secret Social Barn Owl Illustrations

Illustration

Aussigami Origami Calendar

Craft, Art Direction, Illustration & Print

Farm Fun

Hand Generated Water-Coloured Illustrations

QR Code Art for Australian Week G’Day USA

Digital Illustration & QR Code Technology

Natural Symphony Playing Cards

Illustration & Product Design

5 Minutes’ Metamorphosis

Screen Printed Illustrated Origami Book

Animals on the Underground

Finding Patterns in the Chaos

Zodiac Symphony

Digital Illustration

ASDA Californian Wine Illustration

llustration & Packaging Design

Biblio-Graphic Book

Information Design, Icon & Book Design

JWT Shanghai: Magic Bean

Art Direction & Packaging Design

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Facebook
LinkedIn
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Selected Projects

  • Branding: ReBrand by Yiying Lu
  • Campaign: Expedia at SXSW
  • Campaign: Visually – Content is KING
  • Campaign: Shorty Awards New Mascot
  • ART: Zodiac Symphony
  • ART: Sea Dream Masks
  • ART: The Extra Ordinary Book
  • ART: 5 Minutes’ Metamorphosis
  • ART: Lifting A Dreamer (Fail Whale)
  • ART: Beautiful Traps Motion QR
  • ART: Biblio-Graphic Book
  • ART: Conan O’Brien Pale Whale
  • ReBrand: Wasabi Warrior Sushi
  • ReBrand: BidAway
  • ReBrand: Nanotek Car Cleaning
  • ReBrand: Nootie Pet
  • ReBrand: Whipsa Music
  • ReBrand: Navisens Location App
  • ReBrand: Mashgrams
  • ReBrand: Wonder of Science
  • ART: SXSW Interactive Big Bag
  • ART: Inaugural YxYY YES Whale
  • ART: Smashing Magazine 2
  • ART: Meets Obsession Fashion QR
  • Campaign: Pocket Sydney Australia
  • Campaign: Dog Poo
  • ART: Deep Oceans Anglerfish
  • ART: Animals on the Underground
  • Campaign: JWT Magic Beans Packaging Design
© Copyright 2015 Yiying Lu.
All Rights Reserved.
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