“Yiying” is 2 characters in Chinese.  “Yi” means happy; “Ying means creative.

Loves ART + TECHNOLOGY and dinosaurs.

Born in Shanghai, China on Dec 2nd.  I moved to Sydney Australia when I was a teen. In 2006, I lived shortly in London UK for exchange study at Central St Martins College of Art & Design  in advertising, illustration & book design.  Graduated from the University of Technology Sydney with First-Class honours in Bachelor of Design Visual Communication.

Apart from visual language; I speak English, Chinese Mandarin, Shanghainese, Japanese and there are always more to learn.

I have been a creative at JWT, McCann-Erickson and have been teaching design at the  University of Technology Sydney for 8 years. In the past 7 years, I have been running my own design studio globally.

I had more than 10 years of experience in the creative realm, some of my projects have been featured in publications including The Huffington Post, Mashable, New York Times, Creative Review, Wired Magazine, Engadget, Creativity Online and so on.

I’ve also been fortunate enough to get some awards in the past few years… and I’m grateful that some great people have said some nice words about me.

Please feel free to get in touch via yiying.lu@gmail.com

I’m also around on Google Plus and learning 6 degree of separation via Linkedin and Twitter.

Below is a picture of me, taken not long ago…