“Yiying” is 2 characters in Chinese.  “Yi” means happy; “Ying means creative

Born in Shanghai China, moved to Sydney Australia when I was a teen. Educated in Sydney Australia and London UK.

In the last 9 years, I have been fortunate enough to work directly with major global advertising agencies, such as JTW, McCann Erickson, BBDO, TBWA, Saatchi & Saatchi and so on, as a creative consultant; whilst teaching Typography and Magazine design, at University of Technology Sydney Australia. I have also been running my own design studio since 2007, with global clients such as Disney, Twitter, Conan O’Brien, PepsiCo, Microsoft, Expedia, Scholastic, South by South West, Sony Digital, Shorty Awards, etc. I have recently moved to San Francisco in order to continue provide creative advice and design solutions for both enterprise and startup companies in Silicone Valley, currently join 500 Startups family as a creative advisor.

I have come to a realization that I have 2 major missions in life, by providing the gift and skill I have to the world through:

1) BRANDING: Helping companies, organizations and individuals to articulate their business in a visual, simple and engaging way; Humanizing their brand through visual communication and creative campaigns; Extracting the FUN from FUNctionality; Using Art to engage with technology; increasing branding value and engagement by re-defining and re-designing.

2) ART: Conveying my artistic talent in real life; creating art to facilitate the current world events and change people’s perception. I believe that art can change emotions, and our emotions affect our thoughts, while thoughts are the blueprints for us to create the reality, as thoughts controls action; if we can gain positive thoughts from happy art, this will help us to update our reality with better actions.

I’ve also been fortunate enough to get various awards in the past years, including Top 10 Emerging Leaders in Innovation from The Australian: Microsoft Next 100 series. And I’m grateful that some great people have said some nice words about me.

Please feel free to get in touch via yiying.lu@gmail.com

I’m also around on Google Plus and learning 6 degree of separation via Linkedin and Twitter.