“Yiying” is 2 characters in Chinese.  “Yi” means happy; “Ying means creative

Yiying Lu is an award-winning bilingual (English & Chinese) Creative Director specialized branding, marketing & design. She was named a “Top 10 Emerging Leader in Innovation” of Microsoft Next 100 series, and a winner of Shorty Awards in Design. Her projects have been featured in numerous publications, including The New York Times, Forbes, Fast CompanyThe AtlanticNBC News, TIME, Wired Magazine, The Verge, CNN and BBCHer clients including Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia and so on. Her notable projects include the official Dumpling Emoji, the Twitter Fail Whale, Conan O’Brien’s Pale Whale, and the SXSW Interactive Big Bag Art.

She is currently a design lecturer at New York University Shanghai’s Program of Creativity & Innovation. She is a certified trainer in Dr. Edward de Bono’s thinking methods for corporate innovation. She has been working with hundreds of entrepreneurs from all over the world.

Yiying was born and raised in Shanghai, China. She studied at the University of Technology in Sydney & University of New South Wales, Australia, with an exchange study at Central Saint Martins in London, United Kindom. Now based in San Francisco, United States.

She is tweeting on Twitter and testing the *6* degree of separation rule on Linkedin.