“Yiying” is 2 characters in Chinese.  “Yi” means happy; “Ying means creative

Born in Shanghai China, moved to Sydney Australia when I was a teen. Educated in Sydney Australia and London UK.

In the last 9 years, I have worked directly with major global advertising agencies, such as JTW, McCann Erickson, BBDO, TBWA, Saatchi & Saatchi and so on, as a creative consultant; whilst teaching Typography and Magazine design, at University of Technology Sydney Australia. I have also been running my design studio since 2007, with global clients such as Disney, Twitter, Conan O’Brien, PepsiCo, Microsoft, Expedia, Scholastic, South by SouthWest, Sony Digital, Shorty Awards, etc.

In 2015, I have moved to San Francisco & joined 500 Startups as a creative director; whilst working on personal art projects, such as the “Dumpling Emoji Project

Please feel free to get in touch via yiying.lu@gmail.com

I’m also around on Twitter and learning the *less than 6* degree of separation via Linkedin.