JWT Magic Bean – Art Direction, Illustration & Packaging Design

Every year, JWT Shanghai send a Chinese New Year greeting to every one of their clients around the world. The “Magic Bean” package was one of these greetings and a fun feat of nature and creativity that brought a wonderful surprise to clients.

In 2008, each client received a raw corrugated cardboard package with all they needed to grow their plant and a set of instructions. The client’s name was etched by a laser into individual seeds, so when the seeds grew into plants, they carried the client’s name as an inscription on their leaves. The message from JWT to their clients was “We look forward to growing together in order to achieve results.”

This project has been awarded Best of China at Cannes Lions International Advertising Festival. 

JWT Magic Bean by Yiying Lu

JWT Magic Bean by Yiying Lu
JWT Magic Bean by Yiying Lu
JWT Magic Bean by Yiying Lu
nootie by yiying lu
nootie by yiying lu
nootie by yiying lunootie by yiying lu
nootie by yiying lu
Press:
Featured on Book: Boxed and Labelled: New Approaches to Packaging Design published by Gestalten

Credits:
Executive Creative Director: Sheungyan Lo
Group Creative Director: Andy Chan
Creative Director: Adele Dong, Yiying Lu
Art Director & Designer: Yiying Lu
Copywriter: Marc Wang
Anna Wintour by Yiying Lu in iPhone
 © Copyright 2007 – 2010 JWT Shanghai  & Yiying Lu