Extra Ordinary - Art Direction, Photography, Illustration & Book Design (2007)

Self-initiated book project, inspired by Samuel Johnson’s quote: “Poetry makes new things familiar, and familiar things new.”

The book depicts 30 different design principles based on color, shape, closure and so on – all being illustrated by found every-day objects, to inspire curiosity in everyday objects revealing the extraordinary hidden in the ordinary.

Extra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying Lu


Extra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying LuExtra-Ordinary by Yiying Lu

Anna Wintour by Yiying Lu in iPhone
Supervised by: Dr. Louise McWhinnie
All contents are designed & created by Yiying Lu

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