“Yiying” is 2 characters in Chinese. “Yi” means happy; “Ying means creative.

Yiying was born and raised in Shanghai, China. She studied at the University of Technology in Sydney (graduated with First Class Honors Degree) & University of New South Wales, Australia, with an exchange study at Central Saint Martins in London, United Kindom. Now based in San Francisco, United States.

Yiying Lu is an award-winning bilingual (English & Chinese) Creative Director specialized branding, marketing & design. She was named a “Top 10 Emerging Leader in Innovation” of Microsoft Next 100 series, and a winner of Shorty Awards in Design. Her projects have been featured in numerous publications, including The New York Times, Forbes, Fast Company, The Atlantic, NBC News, TIME, Wired Magazine, The Verge, CNN and BBC. Her clients including Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia and so on. Her notable projects include the official Dumpling Emoji, the Twitter Fail Whale, Conan O'Brien's Pale Whale, and the SXSW Interactive Big Bag Art.

Yiying was invited to IDEO Shanghai for its Creative in Residence program in 2017, as the first IDEO Artist in Residence in China. She is also a design lecturer at New York University Shanghai’s Program of Creativity & Innovation. Previously, she was the Creative Director at 500 Startups, the world's most active venture capital firm and startup accelerator. She has been working with hundreds of entrepreneurs from all over the world since 2010. She is dedicated to teach and apply creative design thinking to startup companies and corporate organizations, in order to increase their user acquisition and revenue growth. She is a certified trainer in Dr. Edward de Bono’s thinking methods for corporate innovation.

She is tweeting on Twitter and testing the *6* degree of separation rule on Linkedin.

Yiying Lu