Big Bag Art for 2012 SXSW Interactive Festival



Big Bag Art for 2012 SXSW Interactive Festival

Illustration for the #1 accessory at SXSW:  The Big Interactive Bag, which everyone carrying to transport conference materials, extra shoes and water during 2012 South by South West event.

The Fun part:  since this bag is designed for the “interactive” session, I’ve been thinking – what if the elements of the big bag art also becomes interactive in the Real Life?

Photo courtesy: Shawn O’Keefe (shot at Juan Pelota Cafe).  Modeling courtesy of Morgan Catalina.

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“SXSW 2012″ Tangram Letters on the original art work.

dividerInteractive “SXSW 2012″ Tangram Letters in the real world during the event:

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Read More:

SXSW 2012: Sneak Peek:  SXSW Interactive Big Bag by Yiying Lu
Austinist: Unveiled Yiying Lu’s 2012 SXSW Interactive Big Bag Design
Statesman.com: What’s in the SXSWi swag bag? (2012 edition)
ePromos Promotional Products: Look Inside The 2012 SXSW Swag Bags
Statesman.com:
 10 conversation-starters for SXSW Interactive
Meets Obsession: Twitter ‘Fail Whale’ Illustrator Tapped to Design Official SXSW Interactive Accessory

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