👋 My name means “Happy Creative Land” in Chinese: “Yi” 怡: Happy, “Ying” 颖: Creative & “Lu” 陆: Land.

😊 you have to smile to pronounce it right!

I am a:
🎨 Artist & Entrepreneur
🌉 San Francisco Arts Commissioner
🏆 Fast Company Most Creative Person In Business
🎙 Bilingual TEDx Speaker on Cross-Cultural Creativity & Innovation
🌎 Global Educator
👩🏻‍💻 Adobe Global Creative Ambassador
🖼 Creator of the Twitter Fail Whale 🐳 & 🥟🥡🥠🥢🦚🧋Emojis

🌱 Born & raised in Shanghai 🇨🇳
🌿 Educated in Sydney 🇦🇺 London 🇬🇧
🌳 Currently based in San Francisco 🇺🇸

💁🏻‍♀️ Current:
🗣 Speaking Globally on Cross-Cultural Design, Innovation & Creativity
🖼🌟 Creating World-Wide Digital & Physical Art Shows
🩺 💖 Providing virtual creative workshops to Increase People’s Mental Health
🚀📈 Advising Startups from Y Combinator, SOSV Orbit & 500 Startups
✍️📚 Book Author in-progress (I’m writing a hybrid book, which is a part business & part children’s book)

🧙🏻‍♀️ PAST:
🚀 Creative Director of 500 Startups
💡 Global Creative Collaborator of IDEO Shanghai
🐭 Creator of the Disney Shanghai Resort Opening Recruitment Campaign Art
🖼  One of the first 100 Linkedin Creator Accelerator Member in 2022

💬 Languages: English, Chinese Mandarin, Shanghainese, a little Japanese & a lot of Yiyinglish 😜

💼 I stated my innovation & design studio straight after college in 2008, clients including: Disney, Conan O’Brien, Apple, Google, Microsoft, Adobe, Salesforce, Dropbox, Visa, Expedia, Unilever, eBay, PepsiCo, Tencent and Sony

📰 Featured on: The New York Times, Forbes, Fast Company, The Atlantic, NBC News, TIME, Wired Magazine, The Verge, LA Times, San Francisco Chronicle, CNN & BBC

🎓 Visiting Lecturer: NYU Shanghai, Tsinghua University, Peking University, University of Technology, Sydney & Stanford University

💖 Non-Profits I serve & contribute to:
🎨 San Francisco Arts Commission (Commissioner)
🌉 Global SF (Board Member)
📚 San Francisco Center for the Book (Former Board Member)
🖼 Asian Art Museum
💻 Computer History Museum
🏛 Internet Archive
🗣 Women Talk Deign
🎨 Kids & Art Foundation
🍔 Museum of Food & Drink
🏮 Los Angeles Chinese American Museum
🧑🏼‍🎨 Inneract Project: Empowering the Next Generation of Black & Brown Designers
🐼 San Francisco Zoo
🇺🇳 United Nation Biological Diversity Initiative

Yes, I am on the interwebs 🌐
🐦 Twitter
💼 Linkedin
📸 Instagram
📺 Youtube

✍️ Get in touch via this contact form.

Plain English:

Hi There! Yiying Lu here. My name means “Happy Creative Land” in Chinese: “Yi” 怡: Happy, “Ying” 颖: Creative & “Lu” 陆: Land.

Try to say it, you have to smile to pronounce it right, right?

I grew up in Shanghai, China, and was educated in Sydney, Australia, and London, UK. I am currently based in San Francisco as the founder and creative director of my bilingual (English & Chinese) creative & innovation studio, YIYING LU, specializing in digital art creation, cross-cultural branding & design, cross-disciplinary innovation, creative education, and bilingual speaking. I speak in both English and Chinese Mandarin at conferences around the world on design and innovation, including TEDx, Talks at Google, SXSW, Adobe MAX, Web Summit, Peking University, Tsinghua University, NYU Shanghai and so on.

I am grateful to be named a Fast Company’s Most Creative People in Business,  a “Top 10 Emerging Leader in Innovation” of Microsoft Next 100 series, and a winner of Shorty Awards in Design. My projects have been featured in numerous publications, including The New York Times, Forbes, Fast Company, The Atlantic, NBC News, TIME, Wired Magazine, The Verge, LA Times, CNN and BBC, with clients including Disney, Apple, Adobe, Microsoft, Twitter, Sony, Expedia and so on. Notable projects include: Disney Shanghai Opening Campaign, the official Dumpling, chopsticks, fortune cookie, take-out box, peacock and Boba tea emoji, the Twitter Fail Whale, Conan O’Brien’s Pale Whale, and the SXSW Interactive Big Bag Art.

In 2017, I became IDEO’s first global Creative Collaborator in China. Before that, I was the Global Creative Director at 500 Startups, where I worked with hundreds of startups on branding, design and marketing. Committed to bridging the gap between art and technology, I also serve as Commissioner of the San Francisco Arts Commission, appointed by Mayor London Breed from April 2021.

I am interested in unifying dualities, by connecting art and tech, business and culture, work and life, as well as being a bridge between East and West.

I tweet at arbitrary times on Twitter and test the *6* degree of separation rule on Linkedin. You can also find me on Instagram and Youtube.

You can see more of my work from here, feel free to get in touch via this contact form.

中文：

陆怡颖：知名中英双语跨国设计师、企业家和大学讲师，在品牌设计及创意领域有超过 10 年的经验。她被美国著名商业媒体FastCompany《快公司》杂志评为2018年度最具创意的商业人士，微软十大创新领袖 “Top 10 Emerging Leader in Innovation” 并获得首届社交媒体“肖蒂奖”（Shorty Awards）的“最佳设计奖”。她曾担任迪斯尼、百事可乐集团、微软、Twitter、 索尼、 纽约大学、Expedia、美宝莲纽约等众多公司创意设计顾问。作为多次获得全球设计奖项的女性创新创意前沿专家，怡颖以艺术设计视角剖析品牌创意对吸引客户的重要性。 她的设计作品曾在《纽约时报》、《福布斯》、《大西洋月刊》、《时代周刊》、《快公司》、《CNN新闻》、《BBC新闻》、《旧金山纪事报》、《TechCrunch》等多家媒体发表。她的代表作为饺子表情包、Twitter的宕机鲸及上海迪士尼乐园开园招聘设计。她致力于教授和应用创意设计思维，成为艺术和科技、及东西方之间的文化桥梁。

她今年成为了第一位被世界领先设计创新公司IDEO在邀请赴中国参加IDEO上海创意双周计划的艺术家，期间她创作了动画的饺子表情包。

目前陆怡颖在旧金山经营同名设计工作室，也赴世界各地发表创意与设计创新的演讲。她同时担任上海纽约大学创意与创新学院的客座讲师。此前，她曾是世界上最活跃的风险投资公司和启动加速器500 Startups的创意总监。