Disney Shanghai Recruitment Campaign

DisneyShanghai Resort Recruitment Campaign

I worked directly with Disney to create iconic artworks for its recruitment campaign for the Disney Shanghai Resort opening in 2016., the first Disney theme park opening in Mainland China. The campaign’s theme is: “Authentically Disney, Distinctively Chinese”

I created traditional Chinese paper cut style artworks based on five legendary characters from Disney – Mickey Mouse, Simba the Lion King, Mulan, Elsa from Frozen, and Snow White & the seven dwarfs. The artworks were used for online and offline indoor and outdoor campaign collaterals, including posters, websites, mobile apps, prints, T-shirts, etc. This project has assisted Disney Shanghai in recruiting 10,000 new employees from 70,000 national applicants.

Below is my talk about the creative process:

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