About Yiying Lu
Yiying Lu is an award-winning artist, designer, and creative leader working at the intersection of art, technology, culture, and human experience. For nearly two decades, her practice has moved across digital culture, brand systems, public art, creative technology, and civic life, translating complex ideas into visual experiences that connect across cultures and communities.
She is the creator of Twitter’s Fail Whale, Conan O’Brien Pale Whale, and has designed and successfully proposed six emoji adopted into the Unicode Standard, including the dumpling 🥟 and boba tea 🧋. She previously served as Global Creative Director at 500 Global and as a San Francisco Arts Commissioner, appointed by the Mayor of San Francisco. She currently leads Happy Creative Land, a San Francisco-based innovation studio, and serves as an Adobe Global Creative Ambassador and a committee member of the UNESCO Chair in Digital Futures at Stanford.
Her creative collaborations have included Disney, Apple, Google, Airbnb, Adobe, and NYU Shanghai. She has spoken at SXSW, Web Summit, TEDx, Today at Apple, and Talks at Google, and her work has been featured in The New York Times, BBC, TIME, The Atlantic, WIRED, and The Wall Street Journal.
Lu has been recognized by Fast Company as one of its Most Creative People in Business, by Microsoft as a Top 10 Leader in Innovation, and by the Shorty Awards as its inaugural winner in Design.
Born in Shanghai, educated in Sydney and London, and based in San Francisco, Lu brings a lived global perspective to the ways design and storytelling can create connections across cultures, communities, and generations.
See more of her work here, or get in touch with Yiying via this contact form.
中文：
从饺子🥟和奶茶🧋表情符、Twitter的宕机鲸，到上海迪士尼的米老鼠，乃至名主持康南奥拜仁(Conan O’Brien) 的鲸鱼(Pale Whale)的图案等，都是出自于陆怡颖的手笔。她创作出不少代表性的图案设计，打破语言障碍，以艺术团结全世界。在 SXSW、TEDx、Adobe MAX、Web Summit 等全球会议上，她也是广受欢迎的中英文双语演讲者，主题是跨文化设计、创意和创新。
陆怡颖是一位屡获殊荣的艺术家、设计师和双语演讲者，在品牌设计及创意领域有15年的经验。她被美国著名商业媒体FastCompany《快公司》杂志评为2018年度最具创意的商业人士，微软十大创新领袖 “Top 10 Emerging Leader in Innovation” 并获得首届社交媒体“肖蒂奖”（Shorty Awards）的“最佳设计奖”。她曾担任迪斯尼、百事可乐集团、微软、Twitter、 索尼、 纽约大学、Expedia、美宝莲纽约等众多公司创意设计顾问。作为多次获得全球设计奖项的女性创新创意前沿专家，怡颖以艺术设计视角剖析品牌创意对吸引客户的重要性。 她的设计作品曾在《纽约时报》、《福布斯》、《大西洋月刊》、《时代周刊》、《快公司》、《CNN新闻》、《BBC新闻》、《旧金山纪事报》、《TechCrunch》等多家媒体发表。
目前陆怡颖在旧金山经营同名设计工作室，旧金山-悉尼姐妹城市委员、以及及旧金山-苏黎世姐妹城市委员。她同时担任上海纽约大学创意与创新学院的客座讲师、赴世界各地发表创意与设计创新的演讲。此前，她曾是世界上最活跃的风险投资公司和启动加速器500 Startups的创意总监和旧金山市艺术委员。
陆怡颖在中国上海出生长大，在澳大利亚悉尼和英国伦敦接受教育，目前在旧金山工作。凭借跨文化背景和经验，她致力于教授和应用创意设计思维，成为艺术和科技、及东西方之间的文化桥梁。
