ReBranding: Wasabi Warriors

Brand Re-design for the Award-Winning Australian sushi retail franchise Wasabi Warriors (formerly GoSushi).

ReDesign Assets including: Logo, Mascot, Brand collaterals & Sub-Branding designs and Packaging designs.

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I have also created the five Wasabi Warriors brothers (5 different sushi ingredients): Ocean (seafood), Porky, Beefy, Chicken & Veggie Warrior:

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Each brother has his own personality:

beefy-warrior

 

ocean-warrior

 

porky-warrior

 

veggie-warrior

 

chicken-warrior

Renewed Branding applied to store design in Adelaide, Australia (Photo Courtesy GtecGroup).wasabi-warriors-by-yiyinglu
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Renewed Branding applied to store design in Brisbane City, Australia (Photo Courtesy MissLolly):store-design-1store-design-3store-design-2

I have also designed the Wasabi Warrior packaging: chopsticks as part of the carrying box.boxes_logo

Wasabi Warrior By Yiying LuWasabi Warrior By Yiying LuWasabi Warrior By Yiying Lu

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Loyalty Card Design:

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More Branding Re-Design Projects by Yiying Lu:
http://www.yiyinglu.com/rebrand

 

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