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Wasabi Warrior Branding, Illustration & Packaging Design

Wasabi Warrior is a fresh and funky new Japanese Sushi brand located in Australia. The Wasabi Warrior packaging combines traditional Oriental zen aesthetics: chopsticks as part of the carrying box, with subtle Western funkiness.

The philosophy behind the brand development is: Form follows both functionality and fun.

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Anna Wintour by Yiying Lu in iPhone
 © Copyright 2010-2013 Yiying Lu. Contact Yiying
History of Twitter Fail Whale
Yiying @ Angel List
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Yiying @ G+
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Selected Projects

  • Logo & Identity Designs
  • Wasabi Warrior Branding
  • Conan O’Brien Pale Whale
  • Wonder of Science Branding
  • Smashing Animals Illustrations
  • Nootie Branding & Packaging
  • Beautiful Traps: QR Art & Motion
  • Meets Obsession QR Illustration
  • Review Year 2012 in Infographic
  • 2012 SXSW Interactive Big Bag Art
  • Lifting A Dreamer (Twitter Fail Whale)
  • Pocket Guide of Sydney Australia
  • Dog Poo Graphic Project
  • The Extra Ordinary Book
  • Aussigami Origami Calendar
  • Aussie G’day USA: QR Code Art
  • Sea Dreams Mask Design
  • Biblio-Graphic Book
  • Natural Symphony Playing Cards
  • Naive Collection
© Copyright 2012 Yiying Lu.
All Rights Reserved.