Logo & Identity Designs
Logo & Identity Design Collection
Over the past 9 years, I have designed logos and visual identities for large corporations and small businesses, government organizations and non-profit institutions, clubs and societies.
My idea behind each design is: All logos need to be relevant, appropriate and unique; they will be not only reflecting the nature of each business, but also be visually interesting & (hopefully) bringing a smile in the mind to the viewers.
Make visible what, without you, might perhaps never have been seen. - Robert Bresson
|Wild Goose Publisher  Independent literary publishing house.|
|Tao of Horse  Logo on an inside look at what we learn from horses, little fun horse/human facts about riding, and what creatives, geeks and techies can learn from horses.|
|GovHack  Australian Government supported Hack Day, encourages people creating mashups & applications with data & services, enable and connect peopleto use their skills as tools to contribute to the government.
White human figures in between those blue & pink hammer shapes reflects: People. Tool. Government.
|Surrealism Association  Logo for an Artistic Club Surrealism AssociationAn logo based on Rene Magritte‘s “La Trahison des Images” (“The Treachery of Images”) (1928-9) or “Ceci n’est pas une pipe” (“This is not a pipe”).Winner of CCII International Logo Biennial Awards 2006|
|ATSE Wonder of Science
Logo Design for Australian Academy of Technological Sciences and Engineering (ATSE)’s “Wonder of Science”, a program to help kids develop a love of science. I have created its entire Branding Design including: Logo, Mascot Illustration, Typography (Font Design), Social Media Icon & Sub-Branding Designs and Illustrations. Click Here to view the entire project.
|Logo working with different categories / editorial pillars|
|The New Gambit 
Logo for Paul Carr‘s New Startup The New Gambit.
ZenDiva Natural Candle  Logo design for an Australian natural aromatic soy and palm wax candle company.
|shortn.me  Online URL shortener site. Turns a long URL into a much shorter one.|
|Zucchero Pets 
Logo design for a sweet & fun pet accessory line for dogs and cats.
Logo for PolarSys: Open source tool for the development of embedded systems. PolarSys is a collaboration of large companies such as Airbus, Ericsson, Thales, Arstrium (satellites) to create and support a developer tool chain for embedded systems development.
Logo for Orion: A software development project focuses on web development tools.
Logo for Transist Incubator: An impact lab based in Shanghai, China.
|DJ Dog 
Logo design for a pet lifestyle brand.
|Yes Vegas! 
YES VEGAS! Branding Identity & Slogan Campaign logo for the Nevada Development Authority.
|eDogs  Logo design for online Pet Shop.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work by Rockport Publishers.|
|Shanghai Ireland Week  Logo design for Ireland Week for Irish community of Shanghai.|
|Wild Fish  Australian fashion eye-wear brand.|
|Nootie  Florida based Pet Lifestyle brand.Nootie’s brand designs have been featured on The World’s #1 Package Design Website theDieLine.com and book Boxed & Labelled: New Approaches to Packaging Design by Germany based Cutting-edge Publisher and Creative Agency Gestalten.|
|The Environmental Type  An Australian based organization provide support for business and environmental projects.
Featured bird in the logo is Aussie Willy Wagtail.
|Wasabi Warrior  Australian based Japanese Sushi brand.
Sub-Logos are for different ingredients: Vegetable, Seafood, Chicken, Beef, Tofu & Pork.
Kinetoscope Pictures  St. Louis based high definition video production studio.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers.
|Snail Rabbit  Independent children’s book publisher.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers.|
|Media Office  Online Media Source site, offers latest news, high quality & exclusive audio, photos & video media downloads.|
|© Copyright 2004 – 2013 Yiying Lu. Contact YiyingImages on this website are copyrighted & may not be reproduced in any form without my explicit written permission. Thanks.|