Logo & Identity Designs



Logo & Identity Design Collection

Over the past 9 years, I have designed logos and visual identities for large corporations and small businesses, government organizations and non-profit institutions, clubs and societies.

My idea behind each design is: All logos need to be relevant, appropriate and unique; they will be not only reflecting the nature of each business, but also be visually interesting & (hopefully) bringing a smile in the mind to the viewers.

Make visible what, without you, might perhaps never have been seen. - Robert Bresson

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Wild Goose Publisher [2005] Independent literary publishing house.
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Tao of Horse [2013] Logo on an inside look at what we learn from horses, little fun horse/human facts about riding, and what creatives, geeks and techies can learn from horses.
tao-of-horses
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GovHack [2009] Australian Government supported Hack Day, encourages people creating mashups & applications with data & services, enable and connect peopleto use their skills as tools to contribute to the government.

White human figures in between those blue & pink hammer shapes reflects: PeopleToolGovernment.
GovHack Logo by Yiying Lu
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Surrealism Association [2005] Logo for an Artistic Club Surrealism AssociationAn logo based on Rene Magritte‘s “La Trahison des Images” (“The Treachery of Images”) (1928-9) or “Ceci n’est pas une pipe” (“This is not a pipe”).Winner of CCII International Logo Biennial Awards 2006
Surrelist Association
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ATSE Wonder of Science
Logo Design for Australian Academy of Technological Sciences and Engineering (ATSE)’s “Wonder of Science”, a program to help kids develop a love of science.  I have created its entire Branding Design including: Logo, Mascot Illustration, Typography (Font Design), Social Media Icon & Sub-Branding Designs and Illustrations. Click Here to view the entire project. 
ATSE_WONDER_OF_SCIENCE_Branding_by_Yiying_Lu-2
Logo working with different categories / editorial pillars
 ATSE_WONDER_OF_SCIENCE_Branding_by_Yiying_Lu
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The New Gambit [2011]
Logo for Paul Carr‘s New Startup The New Gambit.
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ZenDiva Natural Candle [2010] 
Logo design for an Australian natural aromatic soy and palm wax candle company.
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shortn.me [2009] Online URL shortener site. Turns a long URL into a much shorter one.
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Zucchero Pets [2012]
Logo design for a sweet & fun pet accessory line for dogs and cats.
zucchero_pets_logo_by_Yiying_Lu
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PolarSys [2012]
Logo for PolarSys: Open source tool for the development of embedded systems. PolarSys is a collaboration of large companies such as Airbus, Ericsson, Thales, Arstrium (satellites) to create and support a developer tool chain for embedded systems development.
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Orion [2011]
Logo for Orion: A software development project focuses on web development tools.
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Transist [2012]
Logo for Transist Incubator: An impact lab based in Shanghai, China.
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DJ Dog [2013]
Logo design for a pet lifestyle brand.
DJ-DOG
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Yes Vegas! [2011]
YES VEGAS! Branding Identity & Slogan Campaign logo for the Nevada Development Authority.
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eDogs [2004] Logo design for online Pet Shop.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work by Rockport Publishers.
Edogs
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Shanghai Ireland Week [2009] Logo design for Ireland Week for Irish community of Shanghai.
Shanghai Ireland Logo
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Wild Fish [2010] Australian fashion eye-wear brand.
WildFish
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Nootie [2008] Florida based Pet Lifestyle brand.Nootie’s brand designs have been featured on The World’s #1 Package Design Website theDieLine.com and book Boxed & Labelled: New Approaches to Packaging Design by Germany based Cutting-edge Publisher and Creative Agency Gestalten.
Nootie
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The Environmental Type [2009] An Australian based organization provide support for business and environmental projects.
Featured bird in the logo is Aussie Willy Wagtail.
the environmental type
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Wasabi Warrior [2010] Australian based Japanese Sushi brand.
Sub-Logos are for different ingredients: Vegetable, Seafood, Chicken, Beef, Tofu & Pork.
Wasabi Warrior
Wasabi Warrior
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Kinetoscope Pictures [2006] 
St. Louis based high definition video production studio.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers.
WildFish
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Snail Rabbit [2007] Independent children’s book publisher.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers.
Snail Rabbit
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