Logo & Identity Designs
Logo & Identity Design CollectionOver the past 9 years, I have designed logos and visual identities for large corporations and small businesses, government organizations and non-profit institutions, clubs and societies. My idea behind each design is: All logos need to be relevant, appropriate and unique; they will be not only reflecting the nature of each business, but also be visually interesting & (hopefully) bringing a smile in the mind to the viewers. Make visible what, without you, might perhaps never have been seen. - Robert Bresson |
| DJ Dog [2013] Logo design for a pet lifestyle brand. |
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| ATSE Wonder of Science Logo Design for Australian Academy of Technological Sciences and Engineering (ATSE)’s “Wonder of Science”, a program to help kids develop a love of science. I have created its entire Branding Design including: Logo, Mascot Illustration, Typography (Font Design), Social Media Icon & Sub-Branding Designs and Illustrations. Click Here to view the entire project. |
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| Logo working with different categories / editorial pillars |
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| Zucchero Pets [2012] Logo design for a sweet & fun pet accessory line for dogs and cats. |
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| PolarSys [2012] Logo for PolarSys: Open source tool for the development of embedded systems. PolarSys is a collaboration of large companies such as Airbus, Ericsson, Thales, Arstrium (satellites) to create and support a developer tool chain for embedded systems development. |
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| Orion [2011] Logo for Orion: A software development project focuses on web development tools. |
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| Transist [2012] Logo for Transist Incubator: An impact lab based in Shanghai, China. |
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| The New Gambit [2011] Logo for Paul Carr‘s New Startup The New Gambit. |
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ZenDiva Natural Candle [2010] Logo design for an Australian natural aromatic soy and palm wax candle company. |
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| shortn.me [2009] Online URL shortener site. Turns a long URL into a much shorter one. |
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| Yes Vegas! [2011] YES VEGAS! Branding Identity & Slogan Campaign logo for the Nevada Development Authority. |
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| Wild Goose Publisher [2005] Independent literary publishing house. |
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| GovHack [2009] Australian Government supported Hack Day, encourages people creating mashups & applications with data & services, enable and connect peopleto use their skills as tools to contribute to the government. White human figures in between those blue & pink hammer shapes reflects: People. Tool. Government. |
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| Surrealism Association [2005] Logo for an Artistic Club Surrealism AssociationAn logo based on Rene Magritte‘s “La Trahison des Images” (“The Treachery of Images”) (1928-9) or “Ceci n’est pas une pipe” (“This is not a pipe”).Winner of CCII International Logo Biennial Awards 2006 |
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| eDogs [2004] Logo design for online Pet Shop.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work by Rockport Publishers. |
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| Shanghai Ireland Week [2009] Logo design for Ireland Week for Irish community of Shanghai. |
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| Wild Fish [2010] Australian fashion eye-wear brand. |
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| Nootie [2008] Florida based Pet Lifestyle brand.Nootie’s brand designs have been featured on The World’s #1 Package Design Website theDieLine.com and book Boxed & Labelled: New Approaches to Packaging Design by Germany based Cutting-edge Publisher and Creative Agency Gestalten. |
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| The Environmental Type [2009] An Australian based organization provide support for business and environmental projects. Featured bird in the logo is Aussie Willy Wagtail. |
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| Wasabi Warrior [2010] Australian based Japanese Sushi brand. Sub-Logos are for different ingredients: Vegetable, Seafood, Chicken, Beef, Tofu & Pork. |
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Kinetoscope Pictures [2006] St. Louis based high definition video production studio.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers. |
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| Snail Rabbit [2007] Independent children’s book publisher.Selected and published in the book Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work by Rockport Publishers. |
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| Media Office [2010] Online Media Source site, offers latest news, high quality & exclusive audio, photos & video media downloads. |
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| © Copyright 2004 – 2013 Yiying Lu. Contact YiyingImages on this website are copyrighted & may not be reproduced in any form without my explicit written permission. Thanks. |
































