JWT Shanghai: Grow Together

Every year, JWT Shanghai send a Chinese New Year greeting to every one of their clients around the world. The “Magic Bean” package was one of these greetings and a fun feat of nature and creativity that brought a wonderful surprise to clients.

In 2008, each client received a raw corrugated cardboard package with all they needed to grow their plant and a set of instructions. The client’s name was etched by a laser into individual seeds, so when the seeds grew into plants, they carried the client’s name as an inscription on their leaves. The message from JWT to their clients was “We look forward to growing together in order to achieve results.”

This project has been awarded Best of China at Cannes Lions International Advertising Festival.